Beginning as a local retailer, My Perfect Bottle, planned to expand their reach beyond the local community. The company hoped to create a website which closed the gap between the offline wine industry and the internet community. My Perfect Bottle wanted to bring together consumers, wineries, restaurants and retailers through a new interactive website. They chose Spartan Internet to plan, develop and implement their online strategy.

Spartan Internet created a fully functional, sophisticated website, from the ground up, that allows users to interact with one another and the brand. Through the development of a vibrant social network model for wine and spirit enthusiasts, the website facilitates the growth of the My Perfect Bottle community. Their new website features an interactive marketplace which allows buyers, sellers and suppliers to interact, share experiences, recommendations and wine ratings.

Spartan Internet also developed a patent pending matching system that connects users to their "perfect" bottle of wine. Users are able to rate bottles of wine they have tried, receive recommendations and interact directly with the retailers. The My Perfect Bottle website has become a valuable resource for wine enthusiasts and retailers worldwide.