Golder Associates is an employee-owned, global company providing consulting, design, and construction services in their specialist areas of earth, environment, and the related areas of energy. With 160 offices worldwide, their nearly 7,000 employees work with clients to manage their environmental and engineering activities in a technically sound, economically viable, and socially responsible manner.

Golder Associates realized their need for an online presence that both achieved more consistent global brand awareness and better established the presence and specializations of their local offices. Further, there was a need for website that acts as a strong component of the recruiting process, working to help attract qualified potential employees, create a relationship and build Golder’s brand equity throughout the recruiting lifecycle. Golder hired Spartan Internet to plan, build and implement a new website, focused on accomplishing these goals.

Spartan Internet worked with Golder Associates to develop a strategic plan for their new site. The objective was to establish Golder as the global leader in ground engineering and environmental services, setting the standard for providing specialized services to localized regions while preserving the advantages of a globally established firm.

Spartan Internet accomplished all of this by creating a website with advanced information systems and a sophisticated, yet intuitive navigation and information architecture. This included a fully functional portal for clients, effective communication to potential employees through a careers page, and a clear representation of the wide variety of Golder Associate’s capabilities and specializations across the globe. Spartan Internet successfully implemented the website and now continues to develop and monitor the success of the site through ongoing online marketing support.

These research-driven strategies gave Golder's local offices and regions the ability to incorporate unique selling points and specific message formulation into their online communications. Golder was able to drive its global brand, while simultaneously supporting each market in its local language, as well as in English.

This provided Golder a flexible, digital platform to gain a competitive advantage in its global marketing, sales and recruiting efforts.

View Site