Search Engine Optimization
According to an article from Search Engine Land, Google has recently been approved for a patent for a mobile-specific search algorithm. And you weren't sure if mobile was going to be important in 2013.
Search engine optimization (SEO) is one of the most important forms of promoting businesses on the Internet, especially for small businesses. You want to make sure your page ranks as high as possible, so more people can find it. Here are some tips for how to get your page ranked higher.
In a tweet Tuesday afternoon, Google’s Matt Cutts gave his followers a “weather update”, announcing that an algorithm update announced in January would be going live on Tuesday.
Every company offers a product or service. When optimizing for search (both paid and organic), companies typically go after keywords that describe their product or service. This is a great place to start, but it puts limits on search reach. If you’re only targeting keywords that relate directly to your product or service, then you’re only going to reach an audience that knows they need your product or service.
While doing some Google searching to find a tasty treat to whip up for the 4th of July, I stumbled across this video at SEO Cooking. The video’s star Aaron Bradley takes us through the proper way to chop an onion, and then provides us with some quick tips about keyword targeting. At first I thought--what does chopping an onion have to do with SEO at all? But thinking a little deeper, I realized cooking and SEO really do have a lot in common.
Google dominates the search market. It’s no secret that when most people think of online search, they think Google. While Google might have the search world in a chokehold, the other major player in search isn’t exactly sleeping.
Remember about 12 or so years ago when hit reality television series’ Survivor and Big Brother burst onto the entertainment scene and basically changed the landscape of TV programming as we know it? It’s almost hard to believe that it was that long ago. Since then, primetime television has provided us with endless reality viewing options. From Fear Factor to Keeping up with the Kardashians, America has made it quite clear--We love reality TV!
For the past year, Google has been desperately trying to make waves in search by pushing “search, plus your world” – an integration of search and their social network Google Plus. However, with the limited success/accelerating failure of Google Plus, it’s hard to believe that a merger between search and social will happen over at Google HQ. Enter Bing.
The algorithm change to Google’s search was dubbed ‘ Penguin’ and released nearly two weeks ago. Google has received more than enough attention for this update since it is ‘optimizing’ results for better relevancy for users.