Search Engine Optimization
For the past year, Google has been desperately trying to make waves in search by pushing “search, plus your world” – an integration of search and their social network Google Plus. However, with the limited success/accelerating failure of Google Plus, it’s hard to believe that a merger between search and social will happen over at Google HQ. Enter Bing.
The algorithm change to Google’s search was dubbed ‘ Penguin’ and released nearly two weeks ago. Google has received more than enough attention for this update since it is ‘optimizing’ results for better relevancy for users.
It’s been a busy few weeks in the world of internet marketing. Here’s a look at what’s happening on Instagram, YouTube, and AdWords as well as some tips for how you can integrate these changes into your overall SEO and paid search marketing strategy.
Bad content makes for a bad website. But bad content isn’t just poorly written business jargon or keyword stuffed content blocks. Sometimes bad content is completely unintentional and is only perceived as bad by search engines. Since search likely makes up 60%+ of your traffic, you can’t afford to have robots dislike your content.
Media planning on the internet can be much different than on other traditional channels. We’d love to be faced with the challenge of figuring out which TV show will give us the best ROI for the insanely creative 30-second commercial we’ve created, or be charged with the task of evaluating which magazines will best showcase our brilliant full-page, full-color advertisement. Instead, we’re faced with the challenge of navigating the ever-changing ins and outs of the internet. But don’t worry! Internet media planning is awesome because your options are essentially endless.
What’s the first thing that comes to mind when you think of on-page optimization? I need title tags that include my value keywords. My content should accurately reflect the keywords I’m targeting. I need to make effective use of my H1 tags and optimize my information architecture to facilitate search indexation. While this is all true, there is another component of on-page optimization that goes well beyond the search experience – the user experience.
Google product ads are a great way to add some visual spice to your PPC. So, let’s talk about how your organic strategy can benefit from a little bit of pictorial pizzazz as well. Ladies and Gentlemen, I give you the infographic!
As a search marketer, you’re probably dreaming of the day when your most valuable keywords finally reach number 1 in Google organic results. Not only will you get more traffic, but you won’t have to keep spending money on those keywords in paid search, right? Wrong! Well, wrong according to Google’s most recent study on the “Impact of Organic Ranking on Ad Click Incrementality”.
Earlier this month, Google Jedi Matt Cutts announced that the search giant is making a significant change to its algorithm to combat overly-optimized websites. The goal is to “level the playing field”, according to Cutts, who hopes to see quality webmasters with quality content trump search engine wizards.
You may recall back in mid-October, Google made it a point to severely cripple the way in which internet marketers gather analytics data. By blocking the referral data of actively logged in Google searchers, they inhibited our ability to accurately segment user traffic. But here we are four months later still asking ourselves, “What can we do about it?”
Breaking Down the Issue
Let’s start by putting the issue into perspective:
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