Call 800-239-8181 |
Corporate
Office
115 W. Allegan St.
Eighth Floor
Lansing, MI 48933-1717
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Beaner’s Gourmet Coffee came to Spartan Internet with two important challenges. As Beaner’s grew, it recognized the need to develop a web site that actively conveys and parallels its strong offline brand positioning. As importantly, Beaner’s has a vision to grow its franchise base across the Midwest and beyond. We looked at developing a strategy that would utilize the Internet to help them educate visitors on the franchise opportunities Beaner’s offers, as well as provide a secure site for owners to log on and use as a tool for gaining valuable franchising information.
Our team developed an Internet strategy that took the successful Beaner’s brand, and translated it online. Results of this translation included incorporating flash animation to add warmth to the home page, the reinforcement of Beaner’s messaging of “the hip sip in a zip”, rotating customer testimonials to reinforce the messaging, and store locations to promote franchises and prominent calls to action with product offers and customer rewards programs.
This redesigned web strategy catered not only
to the target audience of Beaner’s consumers,
but was targeted to help grow Beaner’s franchise
base. Our team devised an online franchise resource
center to assist in growing their franchise resource
network. The secure resource center provides documents
and information to current franchise owners.
After implementation of the site strategy, Beaner’s
saw registration for e-wards, its online coupon
and customer reward program, grow 300% year to
year. Meanwhile, they enjoyed a record setting
year for franchise inquiries as they established
stores in 8 states from Michigan to Florida. |
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They work with clients before and long after their websites go on-line to insure that their use of the Internet meets their strategic business goals. They work constantly evaluating and recommending changes to enhance your performance. |
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