Spartan Internet Consulting Corporation

Call 800-239-8181

Corporate Office

115 W. Allegan St.
Eighth Floor
Lansing, MI 48933-1717

American Self Storage Solutions aspired to be perceived as the Number 1 storage option in the DC area. The firm needed to redesign its site to reflect its brand positioning as the premier self storage option in the Washington D.C. area. American Self Storage was looking for a site that would reach both residential and business customers, and strive to communicate the different services offered, and be a platform for current customers to conduct their business.

In our Survey and Explore phases, our consultants determined that the types of services American provided are commoditized, so we placed a heavy importance on demonstrating on how American adds value. In order to reinforce American’s brand as the leading storage solutions company in the D.C. area, Spartan Internet constructed a flash presentation based on their points of differentiation such as security, climate controlled facilities, the provision of a free moving trailer.

We built a virtual tour which showcased the facility, showcasing the convenient location, the facility, and achieved a comfort level with visitors as to where their valuable belongings would be securely stored in an engaging way.

The site development strategy enabled American to capture qualified leads as we built a quote form, as well as the ability for visitors to immediately contact sales reps with their storage questions.

Using the web site as a business tool, American’s customers can utilize their secure customer support center to view and pay their balances, eliminating a manual step in the sales process and making American’s workflow more efficient.

Overall, American’s new web site doesn’t just promote the benefits of storing valuables with them, but represents American’s approach of having the premiere storage solutions in the Washington D.C. area.


	They work with clients before and long after their websites go on-line to insure that their use of the Internet meets their strategic business goals. They work constantly evaluating and recommending changes to enhance your performance.

	Headquarters 115 W. Allegan St. Eighth Floor Lansing, MI 48933-1717	Metro Detroit 34119 W. 12 Mile Road Suite 325 Farmington Hills, MI 48331	Washington DC 6701 Democracy Blvd Suite 300 Bethesda, MD 20817	Ft. Lauderdale, FL 1451 West Cypress Creek Road Suite 300 Fort Lauderdale, Florida 33309
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