Expand your exposure while simultaneously reducing risk.

But when combined with paid search marketing, it’s possible to see a rapid acceleration of traffic and sales to your website. By reviewing your business’s performance every 30 days, we ensure a maximization of your website’s ROI.

With our paid search management strategy, we ensure quick delivery of prominent search listings on all of the major search engines. We will help you:

• Seek out affordable pay-per-click (PPC) or cost-per-click (CPC) vehicles
• Purchase specific, high performing search terms
• Manage and test ad variations (A/B, multivariate tests)
• Optimize your paid search bidding strategy
• Expand your exposure while simultaneously reducing risk

For our SEM programs, we utilize techniques including:

• “Long tail" searches: avoiding expensive, mainstream keywords, by identifying more specific and qualified keywords
• Expanding to search engines beyond Goggle and Bing: many of which offer much lower pay-per-click rates while maintaining a high ROI
• Pre-qualifying visitors through specific, qualifying ad text: minimize PPC waste and low quality visits
• Campaign tracking and evaluation: continue testing and learning to maximize keyword efficiency and effectiveness
• Competitive analyses: gain advantage more rapidly by analyzing historic ad variations and change history of competitors