In 2011, there were more smart phones sold than computers, and literally more than a million are sold daily. Almost half of all American adults own one, while 71% of adults 25-34 do.
Apple’s first iPhone was released just five years ago, arguably marking the genesis of the modern smart phone. The mobile web market is still fairly young, and mobile advertising is even more recent. This means there aren’t sure-fire ways of advertising or proven practices. Some see this as opportunity. A $20 billion opportunity, in fact. However, many companies still view it as a risk, as is the case with many new technologies.