Creating and optimizing a brand on the internet requires equal amounts of strategic thought and implementation diligence.
At Spartan Internet we are an Internet consulting company and we believe the following four elements must be managed concurrently to achieve success with branding on the internet:
We work with your existing brand assets to ensure a commonality.
- Authenticity. While this branding concept is timeless, it has become even more important in the era of digital media. Disconnects between what a brand says online and what it's like in person can be devastating to any organization
- Simplicity. The best brands are easy to remember in people's mental file folder. At Spartan Internet, we're persistent about ensuring brand clarity and how a brand exists online
- Consistency. Like authenticity, consistency is a time-honored business concept. Since most brands have dozens (even hundreds) of points of contact, we work with your existing brand assets to ensure a commonality between what's seen and said online with real-life experiences
- Ubiquity. By this term, we mean purposeful ubiquity. Yes, a brand should be represented accurately at as many points of contact as possible and affordable. But we also agree with experts who say it's more important to monitor a brand's Wikipedia presentation than it is to become sidetracked by the newest social media tactic
Approach
Within our SECUR(SM) strategic development and implementation process, we work with our clients, including all key stakeholders, to help define the following parameters for internet branding:
- How should content be presented to visitors, and how should that position your brand?
- What key audience segments are we speaking to and what tone is being used?
- What visual characteristics best represent your organization's brand?
