GLOBAL WEBSITE DEVELOPMENT
Global Marketing Strategy
Whether you are a domestic company trying to reach a global audience or an international corporation
working to localize your brand, Spartan Internet has the knowledge and expertise to reach your goals on a global scale. Our
global marketing consultants have helped large, Fortune 500 companies as well as small and medium businesses develop global
marketing strategies. We are one company, offering a complete package of resources that are necessary for successful website
globalization.
The Global Advantage
The Internet allows companies to reach more than 1.4 billion Internet users around the globe with the click of a mouse.
Companies are presented with a great opportunity to expand their business by reaching out to global audiences through
global Internet marketing, who would otherwise, be impossible to target. In order to maintain an advantage in an
ever-increasing global marketplace, international website development efforts must integrate with a website
localization strategy and speak to individual regions, cultures, and customs.
Global Marketing Consultants
Our team of consultants has developed a proven global Internet marketing process for effectively reaching
and communicating with Internet users globally and locally. Some of the key areas of consideration for developing a
global marketing strategy in which our global marketing consultants specialize include:
Website Localization:
- How will you maintain consistent branded messaging across the world while speaking directly to regional audiences?
- How easy is it for users to find local content?
Language:
- How many languages should your international website support?
- How will this be managed?
- Will all versions of your global website be in every language you choose?
- How will users choose their language?
Shared Resources
- Will each locale develop all of their content, or will they share resources?
- Who will develop content for each version of your international website?
Global Internet Marketing
- How will you attract visitors to your global website from around the world?
- Which regional search engines should you target in each specific locale?
Customer Differences
- How will you handle differing cultural sensitivities and considerations?
- Different interpersonal communication styles?
- Different sales processes?
Global Brand Recognition
- Is your brand already recognized in various parts of the world, or will you need to create brand awareness for some regions or locales?
- Will there be a consistent template for all versions of the global website?
- Who will your competitors be and how will you differentiate from them?
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Our Consultants are comfortable working with marketing teams from around the world to develop global marketing strategies.
For more information, contact one of our global marketing consultants today.
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