If your organization is working internationally, you know the importance of thinking global and acting local.
Every country, and even regions within large countries like China and India, has unique cultures and ways of doing business.
The internet has the potential to reach any prospect or customer anywhere in the world.
The same is true with your website. Since the internet is a global platform, you need to ensure your website is attuned to everything from local technology protocols (multiple domain names) and social customs. And that's where our internet strategy consultants can help.
Approach
Over the past 14 years, in working with a several international clients, we’ve developed a practical global internet business and communications process. We understand how to effectively reach and motivate users to action, by region, country or market though our visitor behavior analysis.
Our global website development process helps clients customize their strategy for:
- Global brand recognition
- Shared global resources
- Global internet marketing
- Website localization
- Different languages and dialects
- Customer uniqueness
Through this process, we can help you answer key business questions about your website, such as:
- Where do your website users originate?
- On which pages do users enter your site, and how does this affect their navigation?
- How many different steps do users take to become a qualified sales lead?
- Which specific pages, content or links are causing site abandonment?
- What bottlenecks are there in your website’s navigational paths and processes?
Summary
The internet has the potential to reach any prospect or customer anywhere in the world. But any website conducting business internationally cannot take a one-size-fits-all approach. To learn more about how you can accelerate your business by selling globally, but acting locally, please contact us.
