While is it no longer the "next big thing" as it was in the late 1990s, it still generates a payback of 40 to 1. We think you'll agree that email marketing is still a valuable tool for your online initiatives.

Email marketing generates a payback of 40 to 1.

Email marketing can effectively build customer loyalty by offering insider specials as well as product and service information. This database also represents a terrific resource to conduct research, start conversations and elicit feedback. Email marketing is a key piece in internet marketing and has even more potential when combined with viral marketing consulting and social media consulting.

Email campaigns can also be customized by audience segment and, when combined with behavioral data, have the potential to become a marketing productivity power-house.

Spartan Internet’s preferred method of email marketing is through a third-party system called Constant Contact. Undoubtedly the most powerful email marketing system available today, our team will help get you up and running through the use of:

• Custom-designed HTML templates that translate the look and feel of your brand into tried and tested emails
• Generation of your initial email list from an aggregation of different sources within your organization
• Development of email capture forms to help grow your email list
• Implementation of email campaign schedules based on key seasonal and sales opportunities

From then on, you can easily assess your performance metrics within Constant Contact. Such metrics include Open Rates, Click-Through-Rates and Bounce-Rates for each email sent. Coupling this data with advanced techniques such as follow-up lists and segmentation-based targeted campaigns has proven to be an unstoppable way to utilize the power of email marketing.