Having a clear understanding of your strengths and weaknesses provides you with the information necessary to achieve sustained competitive advantage. Knowing the major industry players, understanding emerging tactics and uses of technology, and being aware of competitor online brand presence are essential to developing a strategic action plan.

Our robust competitive analysis goes beyond informal impressions and water cooler talk. We seek to determine the scope of your industry on the web, your major competitors, potential competitors, and key elements to your success.

After creating the foundation elements of our competitive analysis, we evaluate the following:

• Online marketing tactics
• Integration with traditional marketing tactics
• Site usability
• Online brand translation and impact
• Customer segmentation and goal paths
• Traffic sources and online marketing presence

Our goal is create an actionable set of recommendations from this data. By executing these recommendations, you will achieve competitive advantage and cement your position within your industry on the web.