Spartan Insights

Today I’d like to take a look at a particular sector of marketing on Facebook: high end brands. I use the term loosely in that many of these have a mass market appeal and aren’t all ‘luxury’ brands. However, I think you’ll find that many of the brands here have a lot in common. These are companies that cultivate an appreciation for the arts, curate or design collections and act as tastemakers. There is a focus on creating a feeling, not just selling a product.

The peace and tranquility of October will soon give way to November’s onslaught of retail promotions from advertisers making their annual holiday push to capture our attention and, more importantly, our dollars. Oh joy.

Your business' website is the single most important internet marketing tool you have, and it needs to be optimized with great content and offer a great user experience. Easier said than done, right? Well let's look at one specific piece of the puzzle: navigation.