Spartan Insights

The web is the number one touch-point between most customers and businesses. Typically, prospective customers find you through an online channel and almost immediately make a decision about their future dealings with your brand. Leave a bad impression? Say “goodbye”. Make a good one? You’re one step closer to getting a new customer.

Every company offers a product or service. When optimizing for search (both paid and organic), companies typically go after keywords that describe their product or service. This is a great place to start, but it puts limits on search reach. If you’re only targeting keywords that relate directly to your product or service, then you’re only going to reach an audience that knows they need your product or service.

From the drafting of the United States Constitution to the creation of Facebook, teamwork is shown as the pillar on which progress and success stand. From an early age, we’re all conditioned to work together to achieve common goals. Whether that goal is winning a little league football game or scoring a multi-million dollar deal, we’re taught teamwork is the catalyst for attaining our goals.

The complexities of online media have made the traditional purchasing funnel obsolete. Now more than ever, consumers are informed buyers. Informed buyers are the worst enemy of anemic marketers. But you’re a creative, results-driven marketer, right?

You’ve seen them before, all glittery and noisy and taking up tons of space on your favorite websites. Banner ads are one of the most frequently used methods to reach audiences in online marketing. Sadly, they’ve caught a bad rap from a lot of people because of their invasiveness and generally poor execution.

I’m here to tell you there’s hope for your banner ad campaigns! I’ve rounded up five tips that will not only improve the performance of your banner ad campaigns, but they’ll also help your ads resonate positively with your target audience.