Spartan Insights

Mobile searches for local business information have become an everyday search activity for the majority of smartphone users. To aid in the local search process, Google has recently announced that they have reconfigured mobile ad formatting for local searches completed in Google Maps Mobile application. The change in ad formatting is an effort to make Google Mobile ads work more efficiently for advertisers and smartphone users, which as a result will lead to a 100% increase in CTR –or so Google claims.

Are you still salivating over Facebook’s latest changes to its mobile ad placement options?  If you are, you’ll find Google’s newest mobile advertising changes quite appealing. Google is finally launching AdMob mobile advertising solutions together with AdWords, along with the entire AdMob mobile ad placement catalog selections.

In previous social media marketing posts we’ve discussed the importance of engaging Facebook fans and the social impact of quality site content. Now, we will discuss the significance of Facebook’s newly announced mobile ad placement options for targeting and engaging your core audience.

Unless you have been living under a social media rock for the past few months, you’ve experienced the latest social networking addiction: Pinterest. Utilizing the highly trafficked social sharing site to generate revenue, increase social referrals and boost search ranking can be accomplished with a few minor tweaks to your Pinterest account.

So you’ve been playing around with various online marketing techniques, from paid search marketing, SEO, and even social media marketing. In doing so, you’ve realized that using digital media outlets to distribute information is key to stay on top of the game in today’s highly competitive eCommerce marketplace.