Spartan Insights

B2B companies often face different challenges than B2C companies when it comes to effectively marketing their product or service. Some of these differences might include the level of purchase involvement and the purchase process, the type of customer and the customer’s familiarity with the product, service, and industry. B2B companies often deal with more involved purchases and longer buying cycles. Their customers are other businesses who may be more familiar with the product or industry than the average consumer, and they’re often looking for more than a one-time transaction.

The algorithm change to Google’s search was dubbed ‘ Penguin’ and released nearly two weeks ago. Google has received more than enough attention for this update since it is ‘optimizing’ results for better relevancy for users.

In my last post we looked at organizing the mobile web experience by aligning your mobile experience with real-world needs, placing a greater emphasis on content, placing relevant links at the bottom of the page and showing options applicable to the task at hand. In this post we will look at some considerations for designing intuitive touch interfaces.

It’s been a busy few weeks in the world of internet marketing. Here’s a look at what’s happening on Instagram, YouTube, and AdWords as well as some tips for how you can integrate these changes into your overall SEO and paid search marketing strategy.