The biggest story to hit the internet regarding politics this week is Barack Obama’s open support of same-sex marriage. Obama’s announcement came after the state of North Carolina voted to approve a constitutional amendment that defines marriage as a union between a man and a woman. While this story is thought to have a potential impact on voters in swing states, it can have an even more dramatic influence on the state of the presidential candidate’s internet market share.
B2B companies often face different challenges than B2C companies when it comes to effectively marketing their product or service. Some of these differences might include the level of purchase involvement and the purchase process, the type of customer and the customer’s familiarity with the product, service, and industry. B2B companies often deal with more involved purchases and longer buying cycles. Their customers are other businesses who may be more familiar with the product or industry than the average consumer, and they’re often looking for more than a one-time transaction.
I am going to take a small break from Front End Development to talk about Cloud Storage. What is Cloud Storage? Stated simply, it means that your files are stored on a hard drive somewhere other than at your home. But why would I want to store my files somewhere else?
The algorithm change to Google’s search was dubbed ‘ Penguin’ and released nearly two weeks ago. Google has received more than enough attention for this update since it is ‘optimizing’ results for better relevancy for users.
If I haven’t made the benefits of Google AdWords clear over the past several months, then I haven’t been doing my job very well. But sometimes, despite its obvious advantages, you can’t find the time/resources to make it happen. I’m going to offer up a few tips to make campaign management a little simpler for those of you with limited time and resources.
In my last post we looked at organizing the mobile web experience by aligning your mobile experience with real-world needs, placing a greater emphasis on content, placing relevant links at the bottom of the page and showing options applicable to the task at hand. In this post we will look at some considerations for designing intuitive touch interfaces.
While I’ve previously touched base on Barack Obama’s social media prowess, I haven’t gotten into specifics. Barack Obama’s social media status is paramount to his internet marketing campaign and is one of a few reasons he carries the majority of the internet market share on the SIPP Index. Since Twitter and Facebook are the biggest social media platforms, we’ll examine the breadth of each presidential candidate’s influence on each site.
It’s been a busy few weeks in the world of internet marketing. Here’s a look at what’s happening on Instagram, YouTube, and AdWords as well as some tips for how you can integrate these changes into your overall SEO and paid search marketing strategy.
Bad content makes for a bad website. But bad content isn’t just poorly written business jargon or keyword stuffed content blocks. Sometimes bad content is completely unintentional and is only perceived as bad by search engines. Since search likely makes up 60%+ of your traffic, you can’t afford to have robots dislike your content.
There are a multitude of reasons why people redo or update a website. These reasons can range from a CEO’s general dissatisfaction to serious site performance issues and everything in between. No one reason is more valid than the other.