Spartan Insights

As with many previous iPhone launches, the following week is filled with reviews, rundowns and, in recent years, the launch of a new operating system.

iOS 6 went live at around 1 p.m. EST and boasts a slew of new features including a native Apple-designed map and turn-by-turn navigation app, VIP email lists and, most important for small business owners, Passbook.

The iPhone 5 Analysis: Features, Reception, and Future

On Wednesday, the hugely anticipated (now-annual) Apple keynote introduced the iPhone 5 along with an updated iPod Touch, and iPod Nano. While the entire iOS family received pretty dramatic and impressive makeovers, the iPhone 5 is undoubtedly the star of the show. After a full year of rumors surrounding the features, Apple’s iPhone 5 has been met with mixed opinions, but so far, people are mostly satisfied with the redesigned and upgraded iPhone.

As internet marketers, we say this all the time—“Content is king.” And truthfully, it is. If you have the time and resources to develop and distribute relevant and engaging content, then you really can work wonders for your brand awareness and positioning on the internet, as well as build those ever-so-powerful external links from reputable sources.

You know the election season is tightening when you see the candidates really pushing hard on TV. You really know the election season is upon us when the fundraising money is strewn across the amber waves of grain— or the World Wide Web in this instance.