As the Front End Web Development Lead, I have the unenviable task of trying to make a lot of different people in a project happy. First, you have the Designer that wants the look of the website to be ‘Pixel Perfect’. Next, you have the Programmer that wants all of the code to be Semantic and structured perfectly to fit their needs. Finally, you have the Project Manager that wants everything working perfectly and created as fast as possible.
You may recall back in mid-October, Google made it a point to severely cripple the way in which internet marketers gather analytics data. By blocking the referral data of actively logged in Google searchers, they inhibited our ability to accurately segment user traffic. But here we are four months later still asking ourselves, “What can we do about it?”
Today I’d like to share some methods I’ve implemented over the past few years, to keep a growing number of Photoshop and associated project files well organized and easily accessible to myself and others. As a web designer, you may be dealing with multiple versions of multiple concepts for given client projects.
When internet call tracking was introduced years back, it helped online marketers (like us!) fill in the gaps of their lead monitoring and analyzing capabilities. We gained access to actually phone call performance by search engine, ad type, and even keyword. This really took online marketing to the next level. Unfortunately, call tracking is generally a paid service. I’d like to show you a unique way to incorporate call tracking (to a degree) without the added cost.
Over the past few months we have systematically reviewed a number of areas that individually and collectively affect the performance of a website. It really doesn’t matter if you are doing ecommerce or trying to generate leads or sell services…the concepts apply to attracting, retaining and converting web visitors based on your specific goals.
The SIPP tracks a lot of data behind the scenes, but these guys running for the Republican nomination are people too, so take some time after checking out this weeks SIPP to learn a bit more about the candidates. Some of it may surprise you!
You’ve been told a thousand times, social media is an incredible tool that is slowly becoming a must have. Everyone knows the standard Facebook, Twitter and LinkedIn, but there are three new, unconventional, social media tools that can really help skyrocket your business.
Blasphemy! Why would I stop checking my search positioning? How will I know if I’m doing well?! I’m not trying to shoot myself in the foot here, but rank checking can be one of the biggest wastes of time/headaches. Sure, it’s a good benchmark, but it’s not necessarily reflective of good performance.