Spartan Internet Marketing Insights | SEO and Inbound Marketing Blog

Apr. 24th

Help Your Ecommerce Website Thrive

For many websites, ecommerce is just products, prices, descriptions and an online shopping cart. The selling premise is that because you have it on your site, visitors will buy it. This implementation of ecommerce may get you started, but the rising sophistication and expectations of online buyers limits your growth.

Apr. 23rd

Luke Moldenhauer

Interactive Storyboards & Design and Planning an Effective User Experience

A storyboard is a series of illustrations used to visualize a sequence of events. With a background in motion graphics, I spent many hours drawing out one frame after another for animation sequences. Most people are familiar with storyboards similar to the one below.

Apr. 19th

Jordan Eddy

Google AdWords Update Changes Meaning of Match Types

That wily search monster is at it again. Back in October, they downgraded search referral data capabilities by making logged in keyword traffic ‘not provided’. Then, two months back, they updated the algorithm to strike down black hat SEO evil-doers. Google’s latest update expands the reach of phrase and exact match keywords making them not-so-exact. What does this mean for you? Surprisingly, a little bit of good mixed with only a tiny bit of bad (potentially).

Apr. 18th

Aaron Bregg

Front End Techniques for Web Development: Part Three

Welcome to the third installment of my article on Front End Techniques for Web Development. In the last post we talked about different ways to be more efficient with your CSS code. In this post, we will talk about the under-used and often misunderstood world of using multiple classes on an element.

Apr. 17th

Kele Smith

Facebook Brand Pages Primer: An Evolution from Ads to Stories

Marketing is now social. The great thing about facebook’s new brand page tools and options is that it paves the way for businesses to make lasting connections with clients. There is a new movement away from advertising to story-telling. What can you do to create a rich, reaching experience on your brand page? Let’s examine the anatomy of the brand page and find out how facebook’s new tools can help your business.

Apr. 16th

Samantha Saracco

Internet Media Planning Strategy - The Pros and Cons of Paid, Owned, and Earned Channels

Media planning on the internet can be much different than on other traditional channels. We’d love to be faced with the challenge of figuring out which TV show will give us the best ROI for the insanely creative 30-second commercial we’ve created, or be charged with the task of evaluating which magazines will best showcase our brilliant full-page, full-color advertisement. Instead, we’re faced with the challenge of navigating the ever-changing ins and outs of the internet. But don’t worry! Internet media planning is awesome because your options are essentially endless.

Apr. 12th

Jordan Eddy

On Page Optimization: Taking Steps Beyond SEO

What’s the first thing that comes to mind when you think of on-page optimization? I need title tags that include my value keywords. My content should accurately reflect the keywords I’m targeting. I need to make effective use of my H1 tags and optimize my information architecture to facilitate search indexation. While this is all true, there is another component of on-page optimization that goes well beyond the search experience – the user experience.

Apr. 11th

Brad Boyd

Santorum Suspends Campaign Despite Rise in Online Performance

After his daughter’s hospitalization, Rick Santorum dropped from the race to spend time with her. Santorum was second in the GOP SIPP Index, so it is clear that his decision to drop from the race isn’t a representation of a weakness in his campaign so much as it is due to circumstance.

Apr. 10th

Elise Henley

Organizing the Mobile Web Experience

In my previous posts I covered a brief history of the mobile market, the inherent constraints we should embrace when designing for the mobile experience and the array of capabilities available to us.

Apr. 9th

Brad Boyd

Romney Leads the SIPP Index

Romney stepped his game up on the SIPP Index for the past week kicking his position up from second place to first place, passing Rick Santorum. With the SIPP Index getting tighter, the candidates’ performances over the next couple weeks could lend some insight into the final results of the race for the Republican candidacy.

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