Social Media Marketing

Mar. 20th

Pinterest Web Analytics Now Available

On Tuesday, March 12, Pinterest introduced Pinterest Web Analytics, a free analytics tool designed for site owners. It will be available to verified site owners who want to track their online interactions on Pinterest. This will be especially helpful for businesses who use Pinterest as part of their social media marketing plan.

Feb. 28th

Ashley Weigel

3 Ways for Your Business to Rank Higher for Local Search

According to the U.S. State Department, businesses lose about $50 billion each year in potential sales alone, just because they fail to localize their brand correctly. Did that get your attention? Great. Here are three ways you can optimize for local search.

Feb. 22nd

Ashley Weigel

5 Great Visual Brand Campaigns on Instagram

As everyone knows, having great visuals is an essential part to every brand's online marketing strategy. Having fans post photos on behalf of your brand can boost your popularity even more. One of the best ways to get publicity for your products is by encouraging your social media followers to promote them. These five brands found great ways of accomplishing this using Instagram.

Jan. 30th

Ashley Weigel

Google Plus Surpasses Twitter with 340 Million Monthly Users

Everyone knows that when it come to social media, Facebook is king. But who would think that the new guy on the block, Google Plus, would surpass Twitter, the type-everything-you-think site? Well more over tweeters, because Google Plus is now the second most used social networking site in the world.

Jan. 23rd

Ashley Weigel

Facebook Introduces Graph Search

Facebook has been kind enough to provide us all with a new way to search the Internet. Not that anyone was looking for one. Facebook announced in a press conference on January 15 that they will be releasing a new way to search through their site: Graph Search.

“Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer,” said Mark Zuckerberg, CEO of Facebook.

Nov. 27th

Kele Smith

Pinterest Roundup: Creating Boards for Success

Nov. 16th

Kele Smith

High End Brands on Facebook: Cover and Profile Imagery Roundup

Today I’d like to take a look at a particular sector of marketing on Facebook: high end brands. I use the term loosely in that many of these have a mass market appeal and aren’t all ‘luxury’ brands. However, I think you’ll find that many of the brands here have a lot in common. These are companies that cultivate an appreciation for the arts, curate or design collections and act as tastemakers. There is a focus on creating a feeling, not just selling a product.

Oct. 29th

Ashley Weigel

5 Social Media Marketing Tools

When looking for a way to promote and track your product via social media, there are a lot of options to choose from. All of them offer different ways of statistic tracking and keyword searches for your business. However, not all of them are the same. Like most products, different companies produce higher quality products than others. The best way to choose a marketing tool for your company or brand is to figure out what you need the tool to do. This is a list of five of the top social media marketing tools available today.

Sep. 18th

Brandon Manson

Twitter Adds New Visual and Sharing Features

Today, Twitter rolled out an update to their desktop and mobile platforms that increases engagement by emphasizing visual content. Similar to Facebook's banner images, Twitter has intorduced a profile header photo that will live behind the normal profile photo or avatar on a user's profile page. For users of Path (iOS), this will seem very familiar.

Sep. 11th

Brandon Manson