Social Media Marketing
May. 15th
Jordan Eddy's picture
Jordan Eddy

Bing and Facebook Collaboration Spells Trouble for Google

For the past year, Google has been desperately trying to make waves in search by pushing “search, plus your world” – an integration of search and their social network Google Plus. However, with the limited success/accelerating failure of Google Plus, it’s hard to believe that a merger between search and social will happen over at Google HQ. Enter Bing.

Apr. 17th
Kele Smith's picture
Kele Smith

Facebook Brand Pages Primer: An Evolution from Ads to Stories

Marketing is now social. The great thing about facebook’s new brand page tools and options is that it paves the way for businesses to make lasting connections with clients. There is a new movement away from advertising to story-telling. What can you do to create a rich, reaching experience on your brand page? Let’s examine the anatomy of the brand page and find out how facebook’s new tools can help your business.

Apr. 12th
Jordan Eddy's picture
Jordan Eddy

On Page Optimization: Taking Steps Beyond SEO

What’s the first thing that comes to mind when you think of on-page optimization? I need title tags that include my value keywords. My content should accurately reflect the keywords I’m targeting. I need to make effective use of my H1 tags and optimize my information architecture to facilitate search indexation. While this is all true, there is another component of on-page optimization that goes well beyond the search experience – the user experience.

Apr. 5th
Kele Smith's picture
Kele Smith

10 Compelling Facebook Brand Page Covers

One thing businesses have come to count on is change. It’s going to happen, and when it comes to social media marketing, it can be hard to keep up. As of last Friday, Facebook has rolled out their mandatory new timeline for brand pages, and undoubtedly a flurry of attention to what will go in the cover photo has ensued in the past week. Fear not, we’ve got you covered. No pun intended.

Mar. 14th
Jordan Eddy's picture
Jordan Eddy

Pinterest and the Inbound Marketer

I know what you’re thinking. “It sure didn’t take him long to jump on the Pinterest bandwagon.” In reality, I think this post is way over due. Pinterest is quickly becoming one of the most powerful forces in the social referral market and is growing at an exponential rate. As it tops 12 million unique visitors per month in under a year (the fastest growing site ever), it’s time to ask how an inbound marketer can piggyback on its success.

Mar. 2nd
Jordan Eddy's picture
Jordan Eddy

An Introduction to Internet Memes and Marketing

Creating a viral marketing pandemic is no easy feat and requires an acute understanding of market trends and your audience and, in many cases, a clever sense of humor. Enter internet memes. These often hysterical and eventually mind-numbing creations have become a major part of internet culture. But what is a meme? How can your business actually leverage something like this?

 

Feb. 10th
Jeannine Seidl's picture
Jeannine Seidl

Diversify your Social Media with Instagram, Pinterest and Spotify

You’ve been told a thousand times, social media is an incredible tool that is slowly becoming a must have. Everyone knows the standard Facebook, Twitter and LinkedIn, but there are three new, unconventional, social media tools that can really help skyrocket your business.

Jan. 11th
Jeannine Seidl's picture
Jeannine Seidl

The Power Of Stepping Away From Your Computer

The wonderful thing about technology and marketing is how many people share that passion. Thousands of people read Mashable’s posts, or have twitter accounts but few take the opportunity to participate in the conferences that take place every year.

From TEDx and Ignite to South by Southwest (SXSW), TED Global and the Consumer Electronics Show (CES) your possibilities are endless. Beneficial in their own way, I encourage you to attend one of the cool events happing all across the globe.

Dec. 22nd
Jeannine Seidl's picture
Jeannine Seidl

Bean's Top 11 of 2011 Lists

We are just 10 days away from the New Year. 2012. Whoa.

As great as it is to be able to look forward to a new year and a fresh start, it’s important to look back on 2011 and reflect on the crazy things that happened, cool innovations, and a few ways to give back.

So I bring you 5 super awesome Top 11 in 2011 lists…

 

Dec. 22nd
Zack Schepel's picture
Zack Schepel

Twitter Marketing 2: Five Useful Tips to Improve Your Twitter Efforts

In my last blog post, we talked about how you and your company can liven up your Twittersphere and encourage engagement amongst your followers. In this blog, I want to give some simple tips that will further the success of your Twitter and social media marketing efforts and allow you build a relation with your followers.

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