While I’ve previously touched base on Barack Obama’s social media prowess, I haven’t gotten into specifics. Barack Obama’s social media status is paramount to his internet marketing campaign and is one of a few reasons he carries the majority of the internet market share on the SIPP Index. Since Twitter and Facebook are the biggest social media platforms, we’ll examine the breadth of each presidential candidate’s influence on each site.

Romney stepped his game up on the SIPP Index for the past week kicking his position up from second place to first place, passing Rick Santorum. With the SIPP Index getting tighter, the candidates’ performances over the next couple weeks could lend some insight into the final results of the race for the Republican candidacy.

Let’s look at this situation from the internet perspective; are all the remaining candidates doing as much as they can on the internet to continue forward in the race for the Republican nomination?  The SIPP Index gauges the internet presence of the candidates and will give us a good look at whether the candidates’ campaigns are going in the right direction or not.

If you have been following the SIPP Index at all, you would notice that Rick Santorum has been at the bottom of the Index since its inception. If you haven’t been following the SIPP Index, you should.