Twitter got into the 2012 election conversation last week when they launched The Twitter Political Index (Twindex). For those unfamiliar with it, it is a tool that analyzes daily the sentiment of Twitter users’ feelings toward the 2012 presidential candidates with the hope that it can be used to predict the outcome of the up-and-coming presidential election.

While the relationship between Amazon and Obama may not be immediately discernable, the relationship between the shopping habits of Amazon’s customers and their voting habits is surprisingly close.

Design icon Charles Eames once defined design as “... a plan for arranging elements in such a way as best to accomplish a particular purpose.” When we’re designing for the web, that purpose is to create a positive experience for our users. That positive experience can lead to more prospects, more sales, or even more votes.

The Spartan Internet Political Performance Index (SIPP Index) has been calculating the internet presence of the 2012 presidential candidates. We’ve been putting together data strictly from an empirical, number-crunching and analytic approach. But what people are posting, tweeting, sharing and liking isn’t without reason. It isn’t without passion and feeling.