I get a lot of emails. Most people do. I get everything from client emails, personal emails, marketing emails, newsletters and notifications, to event invites and pure spam. All of this competition within inboxes makes it harder and harder for companies to engage their recipients with email marketing campaigns. Now, this does not mean you should give up on email marketing and focus your efforts elsewhere. Like every great marketing strategy, diversification is key. If done correctly, email marketing is a somewhat inexpensive way to target your recipients.