You’ve seen them before, all glittery and noisy and taking up tons of space on your favorite websites. Banner ads are one of the most frequently used methods to reach audiences in online marketing. Sadly, they’ve caught a bad rap from a lot of people because of their invasiveness and generally poor execution.
I’m here to tell you there’s hope for your banner ad campaigns! I’ve rounded up five tips that will not only improve the performance of your banner ad campaigns, but they’ll also help your ads resonate positively with your target audience.