Twitter is continuing its recent effort to create an ad platform that will be lucrative for both itself and its advertisers by launching new targeting options based on user intent, as determined by the advertiser.
Advertisers, in addition to already being able to target by location and interest, can now identify specific keywords in tweets to be able to let them "reach users at the right moment, in the right context".
On Tuesday, March 12, Pinterest introduced Pinterest Web Analytics, a free analytics tool designed for site owners. It will be available to verified site owners who want to track their online interactions on Pinterest. This will be especially helpful for businesses who use Pinterest as part of their social media marketing plan.
Earlier this week, Twitter announced some changes that will affect the way in which self-service advertisers can target users to advertise to. Advertisers will now be able to target ads toward users based on interests and device type. Until now, the only advertisers that had access to this type of targeting were large brands with gigantic budgets.
A report released by comScore yesterday indicated that Bing has reached yet another all-time high, in terms of market share, in core search activity. Google, not surprisingly, maintains its dominant top position with 67.5% of all searches conducted in February.
According to the U.S. State Department, businesses lose about $50 billion each year in potential sales alone, just because they fail to localize their brand correctly. Did that get your attention? Great. Here are three ways you can optimize for local search.
As everyone knows, having great visuals is an essential part to every brand's online marketing strategy. Having fans post photos on behalf of your brand can boost your popularity even more. One of the best ways to get publicity for your products is by encouraging your social media followers to promote them. These five brands found great ways of accomplishing this using Instagram.
Facebook's ad revenue exploded in 2012, and it looks like they could be expanding their horizons in 2013. Much of the growth could be attributed to the immense amount of data available to advertisers via the social graph, which allows them to target ads in the most granular way possible. Now there are reports circulating that Facebook is close to finalizing a deal that could take that same data and allow advertisers to use it off of Facebook, and in the real world.
Black Friday and Cyber Monday statistics hinted that we were in for record-breaking e-commerce statistics, but for the first time ever, worldwide e-commerce expenditure exceeded $1 trillion. The data estimates that e-commerce sales will grow even more in 2013 and reach $1.3 trillion in total. This is according to new data that was released last week on a study conducted on e-commerce sales by research firm, eMarketer.
Everyone knows that when it come to social media, Facebook is king. But who would think that the new guy on the block, Google Plus, would surpass Twitter, the type-everything-you-think site? Well more over tweeters, because Google Plus is now the second most used social networking site in the world.
Facebook has been kind enough to provide us all with a new way to search the Internet. Not that anyone was looking for one. Facebook announced in a press conference on January 15 that they will be releasing a new way to search through their site: Graph Search.
“Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer,” said Mark Zuckerberg, CEO of Facebook.